Services for Software and Professional Services Firms

You've built a company and products that help organizations elevate their mission. We help you and your team unlock insights into the market, your prospects and your competitors, while providing strategic support to increase your team capabilities and capacity.

FRACTIONAL SALES AND MARKETING LEADERSHIP

Your sales and marketing efforts need strategic direction, but hiring a full-time CMO or VP of Sales isn't realistic yet. We provide fractional leadership that bridges the gap—setting strategy, building processes, coaching your team, and driving results.

WIN/LOSS ANALYSIS

Wondering why you didn't make it to the finalist round? Prospects and clients aren't always willing to give your sales team their real reasons for software and partner selection. Using best practices in qualitative market research, we provide an independent voice to help elicit actionable insights.

PROPOSAL RESPONSE MANAGEMENT

We provide strategic support on critical deals, and manage RFP responses that win. Your team gets both the skills and tactical support they need to succeed.

GO-TO-MARKET STRATEGY

Markets don't stand still. Your competitive position shifts as new players emerge, customer needs evolve, and technology advances. We help software developers and professional service providers in the tech-for-good space stay relevant with market sizing, competitive analysis, and positioning.