Services for Software and Professional Services Firms
You've built a company and products that help organizations elevate their mission. We help you and your team unlock insights into the market, your prospects and your competitors, while providing strategic support to increase your team capabilities and capacity.
FRACTIONAL SALES AND MARKETING
Your sales and marketing efforts need strategic direction, but hiring a full-time CMO or VP of Sales isn't realistic yet. Or, you've got a short term need for an experienced hand to keep the pipeline working while a key player is on leave. Whether you need an individual player or leader, we provide fractional services that bridge the gap, using a flexible retainer model with proven players that know your buyers, induustries and partner dynamics.
WIN/LOSS ANALYSIS
Wondering why you didn't make it to the finalist round? Prospects and clients aren't always willing to give your sales team their real reasons for software and partner selection. Using best practices in qualitative market research, we provide an independent voice to help elicit actionable insights.
GO-TO-MARKET STRATEGY
Markets don't stand still. Your competitive position shifts as new players emerge, customer needs evolve, and technology advances. We help software developers and professional service providers in the tech-for-good space stay relevant with market sizing, competitive analysis, and positioning.
MIGRATION PROGRAM STRATEGY
You've got a great new offering or product and can't wait to get your clients to make the jump, but there's also risks. Companies that think beyond functional parity and release packaging can position themselves to deepen partner engagement, enhance competitive positioning and reduce churn.
We help develop a programmatic approach, whether coaching your executives through the multitude of considerations and decisions, or helping your team architect and scale a program.
Working with 878 Advisors
